For over 30 years, Nitro has been pioneering the sport and building product that set the standard, like 3-piece bindings with adjustable heelcups to customize your fit and position on the board, like cable ratchets and connectors, like the mini disk or air dampening. Nitro supports a strong team of riders worldwide, ambassadors to their brand and the sport, testing out product every day of the year and helping to make it better every season. As a brand, Nitro promotes the fun aspects of the sport and fuels everyone’s passion and longing to just go out and ride. Nitro supports shops and riders and are respected for their service and commitment. These are all things that matter and are reflected in the way they build and present their products.