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VANS ORIGINAL WAFFLE OUTSOLE

Back in ’66, Paul van Doren made the first soles of his new shoes twice as thick so they would wear longer and, unlike other shoe manufacturers, he used pure crepe rubber with no filler. That decision ended up shaping the company when the world’s first skateboarders discovered how Vans’ now-famous ORIGINAL WAFFLE outsole gum rubber compound let them feel their boards while keeping them firmly connected to them.